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Kitewheel webinar featuring Forrester — Where Data and Journeys Collide: Creating the Best Customer Experiences
What does orchestration really mean? How can businesses learn more about what their customers are doing and how that affects their bottom line? It all starts with the insights that you glean from customer data. So where do you start to create a great customer experience with those powerful insights? There are a number of potential solutions available to businesses today that use similar language which can be somewhat confusing.

What’s the difference between journey orchestration and data orchestration? Which comes first: journey analytics or journey orchestration? Are these technologies dependent on each other? These are a few of the questions that can crop up when you’re in the process of investigating orchestration solutions. One thing that’s important to remember is what kind of problem are you trying to solve?

In this latest Kitewheel webinar with Forrester Research, Mark Smith, President of Kitewheel and Guest Speaker from Forrester VP, Principal Analyst Joana van den Brink-Quintanilha, will discuss the evolution of the customer journey space and how professionals can better understand what differentiates these offerings and their usefulness for their businesses.

Sep 23, 2020 11:00 AM in Eastern Time (US and Canada)

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